Kool Karz, a ride-on toy car brand, was preparing for a broader market push. I stepped in as the sole designer, taking on a cross-functional creative lead role. From product feature shoots to web content updates, social video direction, and visual brand decisions, I helped define and execute a consistent creative voice across media

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My Role

• Directed and edited product photo assets for their updated website

• Produced short-form TikTok campaigns, from storyboard to edit

• Designed key trade show collateral including a 20' x 10' back wall

• Refreshed packaging for a dash cam sub-brand and shot product content

• Proposed brand system refinements including type selection and icon design

• Worked closely with the company owner and head administrator to align goals