Waddell Engineering required a standalone website to promote their timber framing services, which were previously buried within their primary company site. Working independently, I designed a clear, single-scroll website that emphasized structure, clarity, and ease of navigation for both new and returning clients.​

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My Role​

• Conducted a basic content audit and mapped a simplified information architecture

• Designed a clean, scroll-based layout with dedicated sections for services, photos, and contact

• Developed low-fidelity wireframes to structure the page and guide visual hierarchy

• Designed and built high-fidelity mockups using Weebly’s editor and platform constraints

• Delivered final page design and assets optimized for mobile and desktop

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Challenge: Customers didn’t understand Waddell offered timber framing

Solution: Created a separate branded presence that clarified offerings with focused copy and visuals