OCADU AV Loans App – UX Research & Service Redesign
Type: Conceptual UX Redesign | Role: UX Researcher & Designer | Timeline: 5 weeks | UX Strategy · User Interviews · Insight Synthesis · Journey Mapping
A platform designed to simplify and improve the AV equipment loan process at OCAD University. Based on my own repeated frustrations as a student user, I reimagined the service experience through the lens of human-centered design.
The Problem
Students often experience confusion, delays, and penalties due to a lack of transparency, inefficient booking tools, and inconsistent communication. These issues impact creativity and cause unnecessary stress.
My Process
I followed a structured UX process across five stages:
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Discover – Conducted surveys and interviews with students to validate core pain points.
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Define – Synthesized findings into clear problem spaces, focusing on time waste, confusion, and lack of visibility.
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Ideate – Sketched and tested early concepts around search, booking flows, and reminders.
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Design – Created user flows, wireframes, and a low-to-high fidelity prototype.
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Deliver – Final UI with emphasis on clarity, smart filtering, and user empowerment.
Key Features
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Transparent booking dashboard
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In-app reminders to avoid late penalties
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Visual previews of equipment
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Integrated loan history and due dates
My Role
Led all phases of the project as a solo UX designer:
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Research (interviews, surveys, synthesis)
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IA & user flows
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Wireframes & prototyping
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Visual design system
