In Detail.

  • I’m a multidisciplinary designer based in Toronto, working across environmental graphics, brand systems, and design research. My approach is rooted in curiosity — I believe good design asks questions, tells stories, and helps people make sense of their strengths lie in visual storytelling, spatial thinking, and translating complex ideas into clear, human-centered outcomes. I’ve worked on everything from biotech trade show environments to ride-on toy brand systems to UX prototypes shaped by user pain points.

  • Graphic Design Coordinator 
    Taylor Group     March 2023 – Present (Orangeville, ON)

    • Designed branded environmental graphics and signage for trade shows, exhibits, and retail displays

    • Created CAD layouts, scaled elevations, and production-ready graphics for clients including Genentech, Nike, NBA, and Polestar

    • Collaborated with architects, project managers, and fabricators through concept-to-install

    • Applied spatial thinking to experiential storytelling and wayfinding systems

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    Visual Designer
    Jarvis Consulting Group     February 2022 (Toronto, ON)

    • Designed multi-page brochures and digital assets for internal branding and recruitment

    • Developed layouts and visual systems aligned with brand standards

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    Graphic Designer
    Kool Karz Playground     August 2021 – December 2021 (Vaughn, ON)

    • Refreshed brand visuals across website, packaging, and social (TikTok campaigns)

    • Contributed to identity alignment using existing logo and color palette

    • Produced promotional graphics for product launches and trade booths

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    Visual Designer (Freelance)
    Waddell Engineering Ltd.     April 2021 – September 2021 - (Cambridge, ON)

    • Designed and developed a responsive website for a structural engineering firm

    • Conducted light UX research, structured content with IA maps, and delivered visual mockups

    • Created a user-first scroll-based site to clarify service offerings

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    Graphic Designer April 2019 – September 2019 (Toronto, ON)
    Ramco     April 2020– October 2022 (Brampton, ON)

    • Designed promotional materials for company

    • Delivered cross-channel creative from pitch decks to print campaigns

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    Graphic Designer
    Luminiz     April 2019 – September 2019 (Toronto, ON)

    • Designed a complete multi-page product catalog for a lighting brand

    • Developed layout grids, typographic hierarchy, and icon systems

    • Prepared production files for commercial offset printing

  • 16th Annual TAIS Animation Showcase
    Toronto Animated Image Society – 2022

    Two animated pieces selected for public screening among emerging and professional artists. Recognized for conceptual creativity and visual storytelling

  • OCAD University (2022) - Toronto ON
    Bachelor of Fine Arts, Integrated Media

    Focus on visual storytelling, experimental design, and conceptual development, Animation

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    University of Toronto (2020) - Toronto ON
    Professional Certificate in User Experience Design

    Coursework in user research, testing, and digital UX strategy

  • For inquiries, collaborations, or portfolio opportunities, contact me at
    vrajdesai1996@outlook.com