At Taylor Group, I worked as a lead designer on multiple Genentech exhibitions, helping translate their biotech innovations into large-scale, immersive trade show environments. These high-visibility projects demanded precise coordination between brand messaging, architectural constraints, and fabrication realities—requiring end-to-end execution from concept to installation.

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In parallel, I contributed to exhibition environments for brands like Polestar, Nike, NBA, Pepsi, and Bubly, adapting creative direction to suit diverse brand systems, spatial challenges, and audience experiences.

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My Role

• Designed environmental graphics, signage, and spatial layouts for Genentech and other clients across 50+ exhibitions annually.

• Created CAD-based design intent packages including elevations, scaled layouts, and fabrication-ready assets.

• Produced large-format print files, CNC-cut vinyl, dimensional lettering, and branded panel systems for conference installations.

• Collaborated with 10+ cross-functional teams including project managers, industrial designers, and fabricators.

• Participated in client meetings to translate brand identity into cohesive visual environments aligned with audience goals.

• Provided on-site support for installation and design adaptation when needed.