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Genentech (EGD)

Genentech: Exhibitions & Environmental Graphics

Designed large-format graphics, signage, and CAD layouts for Genentech’s biotech trade shows, with contributions to spatial branding for Nike, NBA, Polestar, Pepsi, and Bubly.

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Waddell Engineering (UX/Design Research)

Waddell: Website Redesign for a Structural Engineering Firm

Planned IA and page flows to clarify a niche B2B service offering. Delivered clean, scroll-based UX for a responsive site. Mapped user priorities and translated business needs into intuitive layouts.

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Jarvis & Luminis – Brand Systems in Print

Art Direction · Print Design · Visual Systems

Multi-page print design for a tech consultancy and a lighting brand. Showcasing layout systems, brand consistency, and visual direction at scale.

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RentO App (Design Research)

OCAD Research: UX Design for Student Housing App

User research and prototyping for an app redesign based on real student pain points. Conducted interviews, mapped journey stages, and designed mobile flows to improve equipment discoverability, booking, and return reminders.

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Kool Karz (Art Direction)

Kool Karz: Identity Design for a Toy Car Brand

Full creative direction — logo, packaging, eCommerce, and visual identity for a product line targeting families and kids.

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Environmental Graphics / Art Direction / Design Research

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