Designed large-format graphics, signage, and CAD layouts for Genentech’s biotech trade shows, with contributions to spatial branding for Nike, NBA, Polestar, Pepsi, and Bubly.

Planned IA and page flows to clarify a niche B2B service offering. Delivered clean, scroll-based UX for a responsive site. Mapped user priorities and translated business needs into intuitive layouts.

Multi-page print design for a tech consultancy and a lighting brand. Showcasing layout systems, brand consistency, and visual direction at scale.

User research and prototyping for an app redesign based on real student pain points. Conducted interviews, mapped journey stages, and designed mobile flows to improve equipment discoverability, booking, and return reminders.

Full creative direction — logo, packaging, eCommerce, and visual identity for a product line targeting families and kids.